Pepsi Sues Coke (Again)

From Reuters comes Pepsi sues Coke over energy drink claims

LOS ANGELES/NEW YORK (Reuters) - PepsiCo Inc (PEP.N), taking umbrage over a nationwide advertising campaign accusing its Gatorade energy drink of missing crucial electrolytes, sued Coca-Cola Co (KO.N) on Monday for false advertising and taking scientific liberties.

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Coke's campaign "is a calculated, intentional strategy designed to falsely and viciously attack the readily identifiable market leader, Gatorade, in the hopes of unfairly gaining precious market share," Pepsi unit Stokely-Van Camp said in its complaint.

It accuses Coca-Cola of "false advertising, trademark dilution, deceptive acts and practices, injury to business reputation and unfair competition" under the U.S. trademark law known as the Lanham Act.

Feels like watching Ali and Frazier duke it out.