Thursday, September 11, 2008

Trade Secrets: How Does Your Business Protect Its Secret Recipe?

KFC's secret recipe comes out of vault came from The Indianapolis Star:

The recipe that launched the chicken chain was placed in a lock box that was handcuffed to security expert Bo Dietl, who climbed aboard an armored car that whisked away with an escort from off-duty police officers.

Eaton's parting words to Dietl, “Keep it safe.”

So important is the 68-year-old concoction that coats the chain's Original Recipe chicken that only two company executives at any time have access to it. The company refuses to release their names or titles, and it uses multiple suppliers who produce and blend the ingredients but know only a part of the entire contents."
Think about it - how do you protect your trade secrets?

This paragraph relates the value of the trade secret to the value of the business:
Larry Miller, a restaurant analyst with RBC Capital Markets, said the recipe's value is "almost an immeasurable thing. It's part of that important brand image that helps differentiate the KFC product."

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