A Follow up of Sorts to "What is in a name? A lawsuit!"

I mentioned Morton's Pub & Grub in What is in a name? A lawsuit!. Today's Muncie Star Press reports the business is closing.

Another downtown eatery that went public with its struggles to find and keep customers has closed.

Morton’s Pub & Grub will close after July 19, owners Ty and Stacy Morton announced today.

Sometimes the marketplace and not the courtroom is the best defense against another business. In the earlier post, Morton's Steakhouse sent out a letter to protect its trademark. Legal, perhaps even necessary, but one which had (has?) the potential to make Morton's look a bit silly to the general public.